Dec 23, 2008

Sony, ibibo launch application for RMTC movie

Sony BMG has partnered with ibibo.com to launch an application for the movie 'Raaz - The Mystery Continues' (RTMC).

The movie will hit theatres worldwide on Jan 23. The RTMC application on ibibo offers for the first time in India an opportunity for the audiences to Karaoke to the tracks of the movie and that too sing straight from their mobiles.

The application also treats users to the latest music of Raaz- The Mystery Continues and the haunting rifs of smash hit Maahi- the lead track, along with four other super hits! Users can register and sample exclusive RTMC videos, trailers, befriend the cast and crew, send exclusive RTMC eCards and eGifts to their ibibo friends.

Besides singing to RTMC tracks and joining the RTMC fan club, aspiring film makers and directors are invited to upload two to three minute videos, shot on a handy cam, mobile camera or a digicams, based on a supernatural or freaky theme and get a chance to spend a day with Mohit Suri, Director of RTMC and get to learn the art of film making.

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